The March of Dimes was looking for the right fit for a Graphic Designer in Austin, TX to help them create their poster for a big Gala in the fall. The event would be introducing local chefs that would create dishes to sample, while the theme was to be based on the Grand Prix race in Monte Carlo. Being a big F1 racing fan myself, this was a perfect project for me!
The poster design would then translate into flyers, stickers, table cloths, and other signage throughout the event. It was essential that the color scheme remain classy and cool..hence playing off the March of Dimes logo with the purple and black to give it a classic racing feel.
The poster has a very symmetrical feel but what I like is the subtle creative element of the tire track going through the middle of the design to break up the space a little with a creative touch. Being a graphic designer in Austin for over 20 years, I was excited to be a part of such a prestigious event. The client was very happy with the poster as well as all other marketing materials designed with it....and the gala was a huge success!
No comments:
Post a Comment