Thursday, November 18, 2021

Concept Summary | Organic Fitness

 

 

Logo Designer Austin-Organic Fitness Austin Logo Austin

Logo designed for a Personal Trainer

 

I had a lot of fun with this logo. The client asked me to create a logo that was different and unique from other personal trainers out there. The organic style and gritty texture is what makes this logo come alive as if it's connected from the earth - highlighting the earth tone color scheme with  the roots and leaves coming off the runner further emphasizing that sense of movement.

If your business is interested in hiring a professional Austin logo designer to create your next logo, I offer this helpful advice:

The price of a logo should be based on two main criteria:


1. Experience/talent of the logo designer:


This is THE most important factor directly related to the cost of a logo. The old saying "you get what you pay for" couldn't be more true in the design world. The talent and experience of the logo designer ultimately is the key ingredient to a successful logo design for a business that will last the life of the company.

2. Size & budget of the company using the logo:

The size of the company using the logo also plays a key role. For example, if the logo is designed for a small "mom & pop" shop in your local area with very little exposure than this logo is valued less than a larger national client where the logo will be exposed all over the country. The exposure of the artwork (its usage on print, web, commercials, apparel, etc...) ultimately plays a role in its value. 

Some logo designers will charge hourly and some prefer a fixed rate as it gives a clear figure upfront with no hidden or surprising charges. Budget is indirectly linked to how many hours a designer will spend on the project anyway, but this makes the creative process clearer for both the designer and the client.

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