I really had a lot of fun with this poster design project. The Children's Center of Austin called me in need of a poster design that could easily translate to print marketing materials such as brochures, folders and postcards. After interviewing several qualified Austin Graphic Designers, they chose SABA GRAPHIX to handle the job to create this poster as well as other marketing material to match.
I wanted to integrate texture from a tree (top and bottom bars) to represent growth and stability as well as give it a VERY visual appeal. Using a technique called a "clipping mask" I integrated several images of children in different settings that actually formed the letters of the name, making for a very fun effect.
This poster was to be scaled very large so it was important that the overall design had a very clean look that was also very easy to read. It's important for any Austin graphic designer to understand the usage for a particular project so you know how to best create and execute the design.
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