As an experienced Austin Tx logo design company, I get asked this question quite a lot from a client..."what makes a great logo?" Simple answer is simplicity and a clean design. A genetics lab contacted me in need of a new brand. They were a startup and needed a new logo, website and business cards.
It's subtle, but if you look closely you will see the clever concept of the DNA strand (above the letter R) actually create the shape of an "A" in the ARQ name thus making this a more memorable brand. A sleek color scheme of slate gray with dark blue accents followed by a pop of yellow really bring this logo to life.
Creating a successful logo for an Austin startup begins with a talented and experienced graphic designer. A logo really helps give your company credibility in this competitive business world.
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