Wednesday, December 18, 2013


When looking for an Austin Logo Designer it is often tempting to provide very little information about the project for reasons of ease or worry about divulging too much information which may lead to possibly getting taken advantage of. This however is exactly the opposite of how to attract the most professional and qualified candidates.

The price of a logo should be based on two main criteria:

1. Experience/talent of the logo designer:

This is THE most important factor directly related to the cost of a logo. The old saying "you get what you pay for" couldn't be more true in the design world. The talent and experience of the logo designer ultimately is the key ingredient to a successful logo design for a business that will last the life of the company.

2. Size & budget of the company using the logo:

The size of the company using the logo also plays a key role. For example, if the logo is designed for a small "mom & pop" shop in your local area with very little exposure than this logo is valued less than a larger national client where the logo will be exposed all over the country. The exposure of the artwork (its usage on print, web, commercials, apparel, etc...) ultimately plays a role in its value.

The more information a client can give about the project, the better...Please answer the following 4 questions:

1. Estimated Deadline

2. A few details about your company, business & target demographic

3. Examples of logo design work you like based on my company portfolio: CLICK HERE TO VIEW

4. Projected Budget:

It essentially all comes down to your budget – the larger it is, the more time will be spent developing, researching, experimenting and designing.

Taking into consideration for logo projects:
Additional work for business card, letterhead and/or envelope design and the printing of each - as needed (as I also have my own printing company) should also be taken into consideration when evaluating your projected budget.

Some logo designers will charge hourly and some prefer a fixed rate as it gives a clear figure upfront with no hidden or surprising charges. Budget is indirectly linked to how many hours a designer will spend on the project anyway, but this makes the creative process clearer for both the designer and the client.

Choose a projected budget that is most suitable for you:
a.) $750 - $1,000 

b.) $1,000 - $2,500 

c.) $2,500 +

Including this information will answer 99% of the questions an established designer will ask before beginning a project. If they don't ask? Don't work with them as you'll have more headaches than you can imagine.

At the end of the day, why would you settle for anything less than the absolute best brand for your company in this competitive market? I understand budgets will be tight for startups especially, but if you spend what you have wisely by hiring SABA GRAPHIX, you are bound to get the best result you can afford.

In today's visual world, the work created by a graphic designer are among the most powerful vehicles for communicating ideas in our society and generating revenue for a particular client or business.

I look forward to working with you

Emanuel Saba
Owner/Creative Director
View Company Commercial